There’s Power in Postcards

I’m you’re host, Gary Neidert. Welcome to today’s episode: There’s Power in Postcards.

The Exhibitor Report Podcast is your source for insights, tips and ideas on how to increase revenue by marketing your business in live events. Events like home and garden show, boat shows, rv shows, outdoor events and much more

There’s Power in Postcards

Why postcards?

o quick and easy to read
o cuts through the clutter
o not expensive to produce and mail
o opportunity to “drip” info to your ideal prospect
o can be highly targeted

Type of postcards to send

Invite to see you at a show

Invite ideal prospects to the show your exhibiting in.
Provide a discount coupon (get from show producer).
Give a small gift with high perceived value to your guest that actually comes to your booth.
Use your “house” list.
Target a specific zip code you want to work.
Post office offers “neighborhood postage”.
Select a zip code and compile list your self or buy list of homeowners in the zip code.

Thank You

Pre printed thank you postcard-“thank you for stopping by my booth today
I look forward to answering any questions you have”.
Mail the day you get the lead or appointment-it re-enforces your conversation.
It’s likely none of your competitors you do it.

Follow up/Invite

If the appointment/lead doesn’t turn into a sale, still send a thank you note.
Something like: “thank your for allowing us to show you our product/serve
if there’s anything we can help you with in the future, let us know”.
Then, send another invite to the next show you’re exhibiting in.

Update

If the appointment/lead doesn’t turn into a sale

Send a note: “has anything changed since we last talked? If there’s anything we can help you with in the future, let us know”.
Offer a special.
Thank them again for allowing you to show them your product/service.
Send another invite to the next show you’re exhibiting in.

If the lead/appointment turned into a sale

Send another “thank you” card and invite to the next show you’re exhibiting in.
Provide a discount coupon.
Give a small gift with high perceived value to your guest that actually comes.
When they come to see you at the show, ask for referrals while they are at the show.
Ask your past client to invite their friends to the show.

Bonus:

The Strange Secrets of the $40,000 Mattress Man.
A short clip from GKIC’s latest CD talking about exhibiting from Gold Member Monthly Call for October 2015. Dave Dee interviews Jeff Giagnocavo.
For more information on becoming a GKIC Gold member, go to GKIC.com.