I’m you’re host, Gary Neidert. Welcome to the first episode in what hopefully will be one of many.
Here’s what we’ll cover today on the inaugural episode:
o Who is GN
o Background
o Why I’m doing this podcast
o Who this podcast is for
o What to expect in future programs
o What’s on the next program
Who is Gary Neidert
since 1992 worked with home improvement companies
husband
married
father
grandfather
Background
When in college enjoyed getting junk mail or direct mail
Since then been a student of direct response marketing
Applied marketing priniples to selling exhibiting space as well as working with clients as they exhibit in home and garden shows
Why I’m doing this podcast
inspire
encourage you to go beyond the comfort zone and achieve more success
inform
give you ideas and tips
Who this podcast is for
home improvement company owner/GM
anyone that wants to sell products and services in live events
How often
First six months, twice a month the second and third Tuesday of each month
second six months, revue and consider doing weekly
What I’ll cover in future episodes
Trade Show VS Consumer show, what’s the difference and why it matters
Active vs passive marketing
Principles of live event marketing
It’s not rocket science
Effective lead generation in a live event
Beware of the shiny object
Beware of big promises, especially from a new show or business
Confessions of a seasoned exhibitor
Why home and garden shows
Follow up after an event
Power in postcards
Don’t sell the job, sell the appointment
Stack the deck in your favor
Market your business in live events
Let prospects know you will be at an event
The next episode
Trade show vs consumer show