I’m you’re host, Gary Neidert. Welcome to today’s episode. I’ll be talking about Trade Shows VS Consumer shows. The difference and why it matters.
Here’s what we’ll cover today on this episode:
o Trade show examples
o Consumer show examples
o What type of companies exhibit
o Who attends the shows
o What it means to you.
o what’s on the next program
Trade Show vs Consumer Show
Trade shows
closed to the public
only people in the “trade” allowed in show
general public not allowed
most shows very strict
some shows will allow one day open to the public
Trade show examples
International Builders Show
manufactures and suppliers of building material/services used in home building
Panasonic
Portland Cement Association
Sherwin Williams
Who attends
home builders
home remodelers
Why attend
see latest trends/products/services in home building
World of Concrete
“only annual event dedicated to the commercial concrete industry”
Who attends
concrete contractors
all types of companies that work with concrete
Why attend
see latest trends/product/services in concrete industry
education
networking
SEMA-Specialty Equipment Market Assoc
The SEMA Show is the premier automotive specialty products trade event in the world (PLEASE NOTE: THE SEMA SHOW IS NOT OPEN TO THE GENERAL PUBLIC)
Why attend
see latest trends/product/services in concrete industry
education
networking
CES-consumer electronics show
Consumer Shows
Consumer show examples
Dallas Home and Garden Show
Fort Worth home and garden show
Dallas Boat Show
RV Shows
Comic Con
motorcycle shows
quilting show
craft shows
outdoor festivals
Open to the public
Anyone can attend
Usually targeting the consumer of what the show features
Home and garden shows
Homeowners ready to buy products/services for their home
Home owners looking for home improvement ideas for their home
Consumer show examples
Dallas Home and Garden Show
Fort Worth home and garden show
Dallas Boat Show
RV Shows
Comic Con
motorcycle shows
quilting show
craft shows
outdoor festivals
Some future topics
Trade Show VS Consumer show, what’s the difference and why it matters
Active vs passive marketing
Principles of live event marketing
It’s not rocket science
Effective lead generation in a live event
Beware of the shiny object
Beware of big promises, especially from a new show or business
Confessions of a seasoned exhibitor
Why home and garden shows
Follow up after an event
Power in postcards
Don’t sell the job, sell the appointment
Stack the deck in your favor
Market your business in live events
Let prospects know you will be at an event
The next episode
Active vs passive marketing