Welcome to today’s episode. I’ll be talking about Passive VS Active marketing.
Here’s what we’ll cover today on this episode:
Podcast Movement 2015
My definition of marketing
Passive marketing
Active marketing
What’s on the next program
Podcast Movement 2015-first weekend of August
Current and future Poscasters from all across the US and abroad came to learn from leaders in the industry
Top take away: quote that John Lee Dumas of entreprenureonfire.com used during his keynote: “Try not to become a person of success, but rather a person of value.” Albert Einstein
Passive vs Active Marketing
Passive marketing
Frank writes a check to advertise using print, radio, TV, internet, etc.
Waits for someone to respond to his ad, pick up the phone and call. Then he waits and waits and waits….. He’s waiting on his prospect to be compelled to pick up the phone and call him. He’s passively waiting for business to come to him.
Active Marketing
Ron also writes a check. However he is going to participate in a live event where he or his staff can talk with prospects face to face. Ron and his staff interact with attendees. They have a dialog instead of a monologue. He’s putting action to his marketing. He’s not waiting on prospect to call him. He’s an active marketer..
Other websites mentioned: