The Exhibitor Report Podcast is your source for insights, tips and ideas on how to increase revenue by marketing your business to prospects in live events. Events like home and garden show, boat shows, rv shows, outdoor events and much more.
I’m you’re host, Gary Neidert. Welcome to today’s episode.
Here’s what we’ll cover today:
- What research reveals about follow up
- Complaints attendees had about exhibitors regarding follow up
- Ideas to help with follow up
- Bonus information
Follow up-NOW!
Center for Exhibition Industry Research-CEIR: 79% of leads are not follow-up with after a show
Key complaint from attendees: exhibitors did not follow up with prospects-AS PROMISED
Follow up with all leads: you stand an almost 80% chance of beating out competitors
Lori Rentfro provides staff for exhibitors
Follow up-NOW suggestions:
- have a follow up system
- call right after the event to confirm appointment
- if lead, call to set up appointment
- call either appointment or lead multiple times
- have a postcard preprinted “thank you for visiting my booth”
- mail postcard the day of the show
- Phone call- if they wanted you to call at a certain time, CALL THEM
- If the prospect does not buy, add to mail list and mail a newsletter/promo for special every couple of months
- follow up with phone call every couple of months
The next episode:
Replay of Interview with Lori Rentfro with Trade Show Management
Links mentioned:
Top 10 most productive lead generators
Bill Caskey talks about failure of follow up