Beware of Crabs
The Exhibitor Report Podcast is your source for insights, tips and ideas on how to increase revenue by marketing your business in live events. Events like home and garden show, boat shows, rv shows, outdoor events and much more.
I’m you’re host, Gary Neidert. Welcome to today’s episode: Beware of Crabs
Here’s what we’ll cover today:
The story of crabs
Crabs all around
Crabs at events
What to do about them
Crabs can be all around you in life
- Ever felt like someone was grabbing your leg and pulling it down?
- co worker
- boss
- even a friend
Crabs at the shows
- How could this be? Every company is there to sell, right?
It happens with seasoned exhibitors
It happens with new exhibitors
It especially happens with people who have wrong expectations or don’t follow basic principles of working shows
What do do about crabs
- Know the basic principles of working an event…and do them.
- Make sure everyone working a booth knows what to do…and that they do it.
- Have a game plan or a goal of what you want from the event and let everyone working the booth know what it is.
- print it out and make sure everyone working the booth has one and reviews it
- Ignore the crabs-don’t let them hang onto your leg and try to pull you back in the crab bucket
- Stay focused on your goal for the event
Moral of the story: Ignore the crabs. Charge ahead and do what is right for you and your company. It probably won’t be easy. However, if you don’t ignore the crabs, you’ll soon become one. Pulled into the bucket. Once in the bucket…you’ll end up being someone’s dinner.
Some future topics
- beware of the shiny object
- beware of big promises
- especially from a new show or business
- Confessions of a seasoned exhibitor
- this will be part of the interviews
- Why home and garden shows
- Don’t sell the job
- sell the appointment
- Stack the deck in your favor
- market your business in live events
- let prospects know you will be at an event
- market your business in live events
The next episode
Don’t sell the job, sell the appointment!